After graduating in fine arts from Paris' Beaux Arts school, James Bort started his career with the blog jamesbort.com and became in 2006 one of the most influent fashion bloggers. 

In 2008, he created the James Bort Factory, which produces contents, films and advertising campaigns for luxury brands. His films have since then been seen millions of times. Married to prima ballerina Dorothée Gilbert, he created a choreography for her and directed a film that will be unveiled in 2017.


James is now collaborating with STORY, a new creative production company based in Paris and Los Angeles. 

Dedicated to premium and luxury brands, STORY represents directors that are multidisciplinary talents (photographers, musicians, illustrators, choreographers....).